December 30: Legends League Cricket (LLC) announces its partnership with Sony Pictures Networks India (SPN) to live telecast all the matches of the league to be played in January 2022 on SONY TEN 1 and SONY TEN 3channels as well as live stream the matches in India on SPN’s premium OTT platform, SonyLIV.
The Legends of Cricket, representing India, Asia and the Rest of the World, will show up at the Al Amerat Cricket Stadium in Muscat, Oman, to not only play competitive and exciting cricket but also revive the nostalgia and timeless rivalries between these Legends of the game. The League has a potential reach of over 500 million cricket fanatics across the globe through television broadcasts and live streaming of the matches.
“We are extremely happy to announce this partnership with Sony Pictures Networks India. They have a very credible history of making sporting events a grand success, including the most premium T20 cricket leagues in the world. We wish to walk a long the mile with them and ensure viewers are treated with a very competitive and entertaining form of Cricket. The league starts January 20th2022,” said Raman Raheja, CEO of Legends League Cricket
Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India, said, “It’s a very exciting partnership to get into and having these stalwarts on the ground playing competitive cricket will definitely engage our viewers across India. Sony Sports has always served its viewers with its diverse portfolio of premier sports content, and with the Legends League Cricket, we will present our viewers a great viewing experience of watching these legends in action on our sports channels.”
Legendary Amitabh Bachchan has joined Legends League Cricket as its Ambassador and will be promoting the League. The League also has former India Head Coach Ravi Shastri as its Commissioner looking after the cricketing aspect. As a host, Oman has presented itself as a very promising destination for cricket after successfully hosting the 2021 ICC Men’s T20 World Cup matches recently.
The first season of LLC will have legendary former cricketers from India, Pakistan, Sri Lanka, Australia, England, among other cricket nations, divided into 3 Teams representing India, Asia and the Rest of the World. While Team India and Team Rest of the World are yet to be announced, Legends League Cricket has announced that Shoaib Akhtar, Shahid Afridi, Sanath Jayasuriya, Muttiah Muralitharan, Chaminda Vaas, Romesh Kaluwitharana, Tillakaratne Dilshan, Azhar Mahmood, Upul Tharanga, Misbah-ul-Haq, Mohammed Hafeez, Shoaib Malik, Mohammed Yousuf, Umar Gul, Younis Khan and Asghar Afghan will be playing for Asia Lions.
Cricket fans across India and the world will get to see the Legends of Cricket sweat it out at their competitive best at Legends League Cricket, Live, on SONY TEN 1 and SONY TEN 3 channels as well as SonyLIV in India.
About Sony Pictures Networks India (SPN):
Sony Pictures Networks India (SPN) is an indirect wholly-owned subsidiary of Sony Corporation, Japan.
SPN has several channels including Sony Entertainment Television (SET and SET HD), one of India’s leading Hindi general entertainment television channels; MAX, India’s premium Hindi movies and special events channel; MAX 2, another Hindi movie channel showcasing great India Cinema; MAX HD, a high definition Hindi movie channel airing premium quality films; WAH, the FTA channel for Hindi movies; SAB and SAB HD the family-oriented Hindi comedy entertainment channels; PAL, a genre leader in rural Hindi speaking markets (HSM) showcasing the best of Hindi general entertainment and Hindi movies from SPN’s content library; PIX and PIX HD, Sony BBC Earth and Sony BBC Earth HD, the premium factual entertainment channels, Sony AATH, the Bangla entertainment channel; YAY!, the kids entertainment channel; sports entertainment channels – SONY SIX, SONY SIX HD, SONY TEN 1, SONY TEN 1 HD, SONY TEN 2, SONY TEN 2 HD, SONY TEN 3, SONY TEN 3 HD; SONY TEN 4, SONY TEN 4 HD Sony मराठी, the Marathi general entertainment channel; SonyLIV – the digital entertainment VOD platform; SPN Productions, the networks’ film production arm and Studio NEXT the independent production venture for original content and IPs for TV and digital media. SPN reaches out to over 700 million viewers in India and is available in 167 countries.
The network is recognized as an employer of choice within and outside the media industry. SPN is a recipient of several awards, including India’s Best Companies to Work For 2021 by the Great Place to Work® Institute, India, ‘Aon Best Employers India’ awards in recognition of SPN’s unique workplace culture and exceptional people practices, consistently ranking amongst India’s Top 10 Companies with Best Health & Wellness Practices by SHRM & CGP Partners and listed by Working Mother & AVTAR as one of the 100 Best Companies for Women in India.
Sony Pictures Networks India Private Limited is in its 26th year of operations in India. It has a subsidiary, MSM-Worldwide Factual Media Private Limited and an affiliate, Bangla Entertainment Private Limited, in India.
For more information, log onto www.sonypicturesnetworks.com