Breaking News

Sleephill Launches New Luxury Series of Premium Mattresses, Redefining the Sleeping Experience

SBI & Rajasthan’s Women Sarpanch Neeru Yadav Organise the Financial Awareness Program

LANXESS India wins the prestigious CII Western Region SHE Excellence & Innovation Award 2022

Morari Bapu extends Ram Navami wishes, calls for lighting of diyas in every home

Turn heads with your style and demonstrate your fashion sense with Italian Colony

WHISKERS INDIA highlights its upward growth graph; witnesses 33% YoY growth

Bengaluru’s leading F&B Company – OIEPL Food & Beverages hosts it’s Monthly R&R Program  

Product-Led Growth: Insights from Silicon Valley’s Top Product Expert, Asit Kumar Sahoo

Migrate applications to cloud-based platforms efficiently with AI-based technology developed by Golden Eagle IT Technology Private Limited

Pune’s Leading Neurosurgeon Combines Cutting-Edge Techniques and Compassionate Care for Unmatched Patient Outcomes

GRM Overseas expanded its 10X Ready to Cook Biryani Portfolio with Two New Flavours Awadhi and Lucknowi Biryani Kit

Lifestyle
Read Time:3 Minute, 38 Second

New Delhi, July 1: GRM Overseas Limited (herein referred to as “GRM”) a BSE listed company, India’s 3rd largest basmati rice exporter, a growing consumer staples player after a successful launch of “10X Ready-to-Cook Biryani” category in December 2021 has further strengthened its product portfolio by introducing two more Biryani flavours Awadhi Biryani Kit and Lucknowi Biryani Kit to its existing portfolio of Biryani Kits.

Biryani is known to be a royal-delicacies and is a real treat to enjoy on special occasions. With the introduction of Biryani kits under the Ready to Cook category, GRM has enhanced its presence in the ever-growing demand for Biryani by providing traditional and authentic taste to its customers. GRM’s Biryani Kits contain high-quality owned basmati rice with an authentic biryani masala paste made with secret ingredients and aromatic whole spices, all ready to be cooked with convenience to perfection.

According to a study by FICCI and PwC in 2018, the Biryani industry has a market size of about Rs. 280 bn and is growing consistently in India. Out of this, the organised biryani segment has a size of Rs. 30 bn (~11% share) providing enough growth potential for the company. The product appeals to the urban millennials for its convenience and taste which makes it a great choice for social gatherings due to its universal appeal.

Sharing his views on this important development, Mr. Atul Garg, Managing Director, said: “We are delighted to introduce new flavours under our Biryani Kit portfolio which have enlarged our space in the fast-growing packaged food industry domestically. Our focus has been to reach a wide consumer base with a varied range of products to strengthen our 10X brand. We are confident to gain strong momentum going forward in the Ready-to-Cook Biryani Kit segment, as peoples’ liking has been changing consistently along with the growing urbanisation and increasing percentage of working women pushing the need of these Ready-to-Cook products.”

GRM overseas incorporated GRM Food Kraft in India in FY21 to launch its flagship domestic brand “10X”. GRM Food Kraft through its brand 10X intends to provide Indian consumers with a basket of the highest quality food staples. Portfolio of “10X” entails varieties of Basmati Rice, Mixed Spices, Flour and ready-to-cook Biryani Kit.

We have plans to unveil higher-margin products in coming quarters under our 10X brand which will further strengthen our presence in both the general and modern trade. Being one of the leading basmati rice exporters, the company has transformed itself into a major consumer staples player with a focus on improving its brand visibility and aiming to create India’s largest and trusted standalone consumer staples brand.” Added Mr. Garg.

From its humble inception in 1974 to redefining itself in the form of GRM, the Company has travelled a long way since then. Initially set up as a rice processing and trading house, it is growing to become a consumer staples organisation. During the initial years, GRM exported rice to the Middle East, the United Kingdom, and the United States. Gradually expanding its reach, GRM has developed a market for its rice in more than 38 countries, thereby achieving the title of the 3rd leading Rice Exporter in India. GRM has three rice processing units with an overall annual production capacity of 4,40,800 MT-based out of Panipat (Haryana), Naultha (Haryana) and Gandhidham (Gujarat). Additionally, the Company has a warehousing facility of 1.75 Lakhs sq. ft space adjacent to the Gandhidham plant facilitating speedy shipments from Kandla and Mundra ports.

GRM sells products under its brands, namely “10X”, “Himalaya River” & “Tanoush,” and also sells through private label arrangements under customers’ brands. GRM has endeavoured to reach consumers directly with its brands and products in recent years. By placing its products on the shelves of several major retailers in India and abroad, GRM has ensured that the end consumer always has easy access to its high-quality products. The Company aims to deliver the best quality products to customers with stringent and proactive quality control procedures in place, according to international requirements.

If you have any objection to this press release content, kindly contact pr.error.rectification@gmail.com to notify us. We will respond and rectify the situation in the next 24 hours.

About Post Author

RNT Reporter

dhaval.rntoday@gmail.com
https://republicnewstoday.com

Average Rating

5 Star
0%
4 Star
0%
3 Star
0%
2 Star
0%
1 Star
0%
(Add your review)

107 thoughts on “GRM Overseas expanded its 10X Ready to Cook Biryani Portfolio with Two New Flavours Awadhi and Lucknowi Biryani Kit”

  7. ufabetstar365 ufabetstar365 online football betting website Online football betting website, direct website, baccarat, baccarat online, both for the latest iOS and Android systems. ufabet เข้าสู่ระบบ ufabet เว็บหลัก เว็บแทงบอลออนไลน์ ufabet

  8. For anyone who is looking for an UFABET online gambling website that can be played completely on one website UFA7-11 and is the latest Baccarat, slots, direct website ufa7-11, the latest 2023.ufabet เข้าสู่ระบบ ufabet เว็บหลัก เว็บแทงบอลออนไลน์ ufabet

  9. ufavip666The provider of UFABET in Thailand, various gambling websites, baccarat, football betting, slots, lottery betting, boxing betting, sports betting – various games, complete in Thailand, deposit-withdrawal system, automatic 7 seconds, safe, stable, fast transfer, real payment, every balance is guaranteed, must be on the website straight UFAVIP666

  52. Drugs information sheet. Everything what you want to know about pills. https://amoxicillins.com/ can you buy amoxicillin over the counter canada
    Everything information about medication. Definitive journal of drugs and therapeutics.

  57. Read information now. drug information and news for professionals and consumers. https://amoxicillins.com/ buy amoxicillin online uk
    Everything what you want to know about pills. Some are medicines that help people when doctors prescribe.

  64. What side effects can this medication cause? Comprehensive side effect and adverse reaction information.
    top ed drugs
    What side effects can this medication cause? Get here.

  78. Read here. Get information now.
    [url=https://canadianfast.com/#]canadian online drugstore[/url]
    earch our drug database. Actual trends of drug.

  102. Definitive journal of drugs and therapeutics. Top 100 Searched Drugs.
    https://tadalafil1st.online/# canadian pharmacy generic tadalafil
    Comprehensive side effect and adverse reaction information. Learn about the side effects, dosages, and interactions.

  105. Learn about the side effects, dosages, and interactions. drug information and news for professionals and consumers.
    https://amoxila.store/ amoxicillin 500mg
    Drug information. Best and news about drug.

Leave a Reply

Your email address will not be published.

Related Post

Tamas Talent announces Real Imperial Awards 2023; Check out the winners 

Top Orthopedic Experts sharing Opinion on Sports Injury Management & Recent Advances

Impactful Authors Awards – 2022

Nita M Ambani Launches The Her Circle EveryBODY Project to drive a nationwide body-positivity movement of acceptance and inclusivity

International Women’s Day: How Women in Health Are Transforming the Face of Healthcare

Planning your next vacation in Goa?